Hello! I’m Abby. I love bringing ideas, people, and brands together through marketing.
Over the past decade, I've worked across different industries, helping businesses tell their stories, build their presence, and reach their audiences.
Marketing Strategy & Planning
Marketing Leadership & Team Management
Integrated Marketing Communications
Brand Strategy & Brand Management
Digital Marketing & Lead Generation
Marketing Campaign Management
Public Relations & Media Relations
Corporate Communications
Content Marketing & SEO
Marketing Analytics & Performance Reporting
CORE COMPETENCIES
CRM Management & Marketing Automation
Marketing Operations & Process Optimization
Demand Generation
Influencer Marketing & Partnerships
Event Marketing & Webinar Management
Budget & Vendor Management
Reputation & Crisis Communications
Market Research & Competitive Analysis
Data Visualization & Business Intelligence
Cross-Functional Collaboration
WHAT I BRING TO THE TABLE
My approach combines strategic planning, creative communications, hands-on execution, and data-driven decisions to drive visibility, engagement, and business growth.
Marketing Strategy
Building marketing plans that align brand objectives with business growth.
Brand & Communications
Developing brand identities, messaging, and campaigns that connect with audiences.
Digital & Performance Marketing
Using SEO, content, analytics, and automation to improve marketing performance.
Leadership & Operations
Leading teams, managing projects, and improving marketing processes.
SELECTED WORK
A selection of brands, campaigns, and marketing initiatives I've helped lead.
